Attorney Marketing Strategy FAQ
In the absence of a well planned and properly implemented Internet strategy, your company's Internet presence will be adrift in a sea of mediocrity or worse yet, lost in obscurity. While most companies monitor the visitors to their website, very few organizations are proactive and proficient at generating targeted unique visitor traffic. That's where we come in. MarketWorks is a website management and Internet marketing consulting firm. We help organizations develop and implement effective Internet strategies and online marketing programs that deliver measurable results.
Frequently Asked Questions
- What determines the effectiveness of an Internet Strategy?
- What is MarketWorks process of developing an effective Internet strategy?
- Why invest time and money into developing an Internet strategy?
- Will developing an effective Internet strategy give my company a return on investment (ROI)?
- Is MarketWorks a website development company?
- Assuming I’m interested and would like to proceed, why would I hire MarketWorks?
1. What determines the effectiveness of an Internet Strategy?
The answer can be summed up in a word — results. Every Internet strategy is as unique as the client it serves. An effective Internet Strategy requires patience, relentless curiosity and pain-staking attention to detail. MarketWorks is a leader in Internet strategy consulting services.
2. What is MarketWorks process of developing an effective Internet strategy?
If you're serious about your Internet presence and leveraging the Internet to generate new business, a well planned and properly executed Internet strategy is essential. The first step in this process is to gather information about the client. We will ask questions about you, your organization, your business practices, your website (past performance), your industry, your competitors and so on. Next, we conduct an in-depth review and analysis of your existing website (assuming you have one); this analysis is referred to as a comprehensive website audit. MarketWorks' Internet strategy and consulting services include (but are not limited to) the following:
- Analyze client's business needs related to proper website development and management.
- Analyze client's business needs related to online advertising and marketing with a focus on search engine optimization and search engine marketing.
- Conduct in-depth vendor analysis; providing recommendations in the selection and/or evaluation of Internet services, software and/or application providers.
- Conduct detailed website audits for search engine optimization and search engine marketing.
- Conduct ongoing, in-depth website analysis and log file analysis.
- Conduct research and draft project request for proposals (RFP) and request for contracts (RFC).
- Create and manage (plan and buy) online ad campaigns.
- Create and manage online ad campaigns on industry/niche content sites.
- Monitor search engine positioning of clients' website(s).
- Monitor and analyze website traffic statistics.
- Provide keyword analysis and keyword lists, analyze search volume, make recommendations.
- Manage third-party vendors, web-developers, designers, hosting providers, coders, etc.
- Manage domain name registrar account(s).
- Manage domain name DNS.
- Manage search engine advertising programs, to include ongoing PPC-campaign bid management and optimization.
- Participate in project planning & need assessments, including client meetings and conference calls.
- Provide guidance and expertise to clients and their web-developers, designers and programmers in order to maintain client websites and keep them error-free and W3C valid.
- Provide regular input of ideas for best practices and process improvement.
- Provide ongoing review of campaign success and identification of improvement actions.
3. Why invest time and money into developing an Internet strategy?
There are numerous reasons, not the least of which include …
- Agility (ability to respond quickly and efficiently to market opportunities and external forces).
- Accessibility (Internet is ubiquitous, not a passing fad).
- Interactivity (engage customer/client on an individual basis).
- Measurability (Accountability)
- Profitability (Positive ROI)
- Reachability (ability to compete locally or globally; not limited by time or geography).
4. Will developing an effective Internet strategy give my company a return on investment (ROI)?
Yes … assuming you implement it. Developing an effective Internet strategy is crucial to the success of any online business. Every Internet strategy should have as its primary stated objective: to increase the probability the target website will benefit from a favorable position in the natural search results of the major search engines. If your website is not represented on the first few results pages of Google –either in natural (organic) search results or in the paid results, it's as though your website does not exist. At MarketWorks, our Internet strategy consulting services provide clients with consistent, highly-targeted unique visitor traffic, above average conversion rates and a positive return on their Internet investment.
5. Is MarketWorks a website development company?
Not exactly. We provide website management, Internet marketing and Internet strategy consulting services. Our consulting services fall under several categories:
- Agility (ability to respond quickly and efficiently to market opportunities and external forces).
- Accessibility (Internet is ubiquitous, not a passing fad).
- Interactivity (engage customer/client on an individual basis).
- Measurability (Accountability)
- Profitability (Positive ROI)
- Reachability (ability to compete locally or globally; not limited by time or geography).
6. Assuming I’m interested and would like to proceed, why would I hire MarketWorks?
- Experience - With more than a decade of experience, we help companies leverage the Internet and technology to gain a competitive advantage in a complex and rapidly changing world. Whether we’re creating an Internet presence from scratch or improving an existing effort, MarketWorks serves as an objective and trusted resource for project management, technology and vendor selection, site design and development, opportunity analysis as well as online advertising and marketing services.
- Results - Our client’s return on investment is not just a concept, it’s a requirement. With that philosophy, it is no surprise we consistently deliver results that exceed industry standards as well as our client’s expectations.
- References – We provide website management and Internet marketing consulting services for a variety of clients any of whom will attest to our ability and performance.
-