Attorney Domain Name Services
Choosing the right domain name is a critical component of your online presence. How long should the domain name be? Should it be branded to the firm (e.g., using partner initials) or focus on the law firm's primary practice area? What about using domain names with hyphens or numbers? Understanding your target audience and knowing what they are searching for is absolutely essential in selecting the right attorney or law firm domain name. MarketWorks can help.
If a web site is not displayed on the first few pages of the search engine either in free search results, local listings or in the paid results, it's as though the web site does not exist. Unfortunately, the only way most web sites will ever appear in any search engine is via pay-per-click advertising. There is an alternative. Investing in a web site optimized for search engines and using an optimized domain name is a proven and effective strategy.
There are nearly 190 million registered domain names. Every word in the English language dictionary and every possible profitable phrase have already been registered. Finding an attorney domain name that can actually generate traffic to your website may not be as easy as you think. Purchasing an existing domain name for your law firm may be the most intelligent and profitable strategy. Many great attorney domain names are available and at prices that won't break the bank. Expect to pay anywhere from one hundred to several thousand dollars per domain name depending on a number of factors including domain name extension, target city, practice area, etc.
The value proposition of using optimized domain names and web sites optimized for search engines is well established. When calculating return on investment or ROI of a domain name purchase, consider the average cost of acquisition for a new client or referral lead. As an example, using Google AdWords Traffic Estimator tool (targeting only the U.S. market) for the broad search phrase personal injury lawyer, Google's average cost per click (CPC) was $19.20. Assuming an optimized domain name and web site help the attorney or law firm generate an additional 5 unique visitors per day, the average estimated replacement cost for this new found website traffic is valued at $96 per day or $2,920 per month or more than $35,000 per year.
To further illustrate the point, if an attorney pays $1,500 for one domain name, and assuming Google's recent average CPC values remain stable, the attorney would only have to receive 79 unique visitors to reach break even on the domain name investment. This example does not consider the monetary value of new client or referral business; we're only looking at replacement cost as a measure of value. In other words, actual value may be considerably greater than described by this simple ROI analysis.
MarketWorks provides practical, real-world advice on finding the right domain name. With more than a decade of related experience, we assist our attorney clients in proper domain name selection and acquisition. We also provide comprehensive domain name portfolio management services including:
- Research and selection of targeted attorney domain names
- Develop and maintain the law firm's domain name portfolio
- Law Firm domain name(s) registration and annual renewals
- Domain Name System (DNS) management
- Properly pointing or forwarding the law firm's domain names
Realizing the importance of your lawyer domain name selection is the first step toward a successful and effective online presence. The next step is to hire the people who can help get you where you want to be. At MarketWorks, our success is measured by the success of our clients.
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