Attorney SEO
Does your current marketing or website management company consistently deliver organic (free) website traffic from search engines? If not, MarketWorks can help. We are a professional services firm specializing in search engine optimization and marketing services for lawyers and law firms.
Search engine optimization (SEO) is often confused with search engine marketing (SEM). Search engine optimization is the process of producing a web page that has a greater-than-average likelihood of achieving a positive position in the natural search results of websites like Google. Think of it this way, search engine optimization is one component of search engine marketing. SEO is concerned with how a website is constructed; its content, its underlying code, even the web server it is hosted on. Search engines also rely heavily on external factors such as the number of back links to a website.
MarketWorks only uses ethical search engine optimization techniques. We do not use any action or scheme intended to trick or manipulate the search engines (referred to as black-hat SEO). Our approach is a complex and proprietary process that ensures an attorney’s website is both user-friendly for search engines as well as for people. MarketWorks’ attorney websites are constructed so people can easily navigate the site (referred to as usability), especially people with disabilities. As important, MarketWorks’ lawyer websites are also constructed so the search engine bots (a.k.a. robots, spiders and web crawlers) can quickly and easily crawl and index the attorney's website.
The ultimate goal of search engine optimization for lawyers is to increase both the quality and quantity of free website traffic originating from the major search engines. At MarketWorks, we develop, implement and manage effective Internet strategies and online marketing programs that deliver measurable results for our clients. We understand and appreciate that your attorney website is a reflection of you and your law firm. We also understand and never lose sight of our most important obligation; to help our clients leverage the Internet to generate more business (quality cases), through direct client contact or referrals from other attorneys. Contact us today to learn more about how we can help with your law firm SEO.
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